Synthetic data
All sessions

s-0901

Simulated shopper

Oct 30, 2026, 9:06 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 239sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 354sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 32sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 51m 48sOpened reviews · Merino 200Opened reviewsDurability 98%
  6. 62m 04sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  7. 72m 10sExpanded shipping · Merino 200Expanded shipping infoDurability >99%
  8. 82m 18sViewed Cairn LowViewed a product pageDurability >99%
  9. 92m 31sExpanded materials · Cairn LowExpanded materialsDurability >99%
  10. 102m 44sViewed Cairn MidViewed a product page · Switched to a similar productDurability >99%
  11. 113m 03sExpanded materials · Cairn MidExpanded materialsDurability >99%
  12. 3m 17sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.