Synthetic data
All sessions

s-0902

Simulated shopper

Oct 24, 2026, 6:26 AM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Merino 200Viewed a product pageFit 22%
  2. 215sViewed Cairn LowViewed a product pageNo clear doubt 32%
  3. 338sExpanded specs · Cairn LowExpanded technical specsChoice 39%
  4. 450sViewed Emberline 20°FViewed a product pageChoice 43%
  5. 555sDelivery check · ZIP 17420Checked delivery date by ZIPNo clear doubt 50%
  6. 61m 14sSearch “boot sizing”Searched for sizing / fitNo clear doubt 42%
  7. 71m 40sDelivery check · ZIP 80833Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 85%
  8. 82m 16sOpened reviews · Emberline 20°FOpened reviewsDelivery 87%
  9. 92m 24sReviews filtered: fitFiltered reviews by fitDelivery 51%
  10. 102m 39sDelivery check · ZIP 15649Checked delivery date by ZIPDelivery 95%
  11. 2m 48sLeft the store

Final guess

Delivery95%
Fit
4%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
95%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.