Synthetic data
All sessions

s-0903

Simulated shopper

Nov 2, 2026, 5:35 PM UTC · mobile · paid social · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Talus TrailViewed a product pageChoice 23%
  2. 240sSearch “fuel canister compatible”Searched for a use-case or specSuitability 81%
  3. 31m 00sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 97%
  4. 41m 24sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  5. 51m 28sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  6. 61m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 17sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  8. 82m 47sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 3m 16sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×46.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.