Synthetic data
All sessions

s-0904

Simulated shopper

Oct 20, 2026, 3:39 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 03sOpened reviews · Squall ProOpened reviewsValue 31%
  3. 31m 35sReviews filtered: valueFiltered reviews by valueValue 90%
  4. 41m 58sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 90%
  5. 52m 30sAdded to cart · Squall 2.5LAdded to cartValue 90%
  6. 62m 34sViewed cartViewed cart (saw shipping cost)Value 98%
  7. 73m 13sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  8. 83m 20sSearch “deals”Searched for deals / priceValue >99%
  9. 93m 39sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 52sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 24sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  12. 124m 45sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 19sSize guide · Squall 2.5LOpened the size guideValue >99%
  14. 145m 23sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  15. 155m 42sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 166m 11sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  17. 176m 34sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 6m 54sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.