Synthetic data
All sessions

s-0905

Simulated shopper

Oct 27, 2026, 12:10 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 8 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Merino 200Viewed a product pageFit 22%
  2. 258sExpanded warranty · Merino 200Expanded warrantyDurability 78%
  3. 31m 21sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 97%
  4. 41m 30sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  5. 51m 57sAdded to cart · Merino 200Added to cartDurability >99%
  6. 62m 21sViewed cartViewed cart (saw shipping cost)Durability >99%
  7. 72m 37sCheckout startedStarted checkoutDurability >99%
  8. 2m 41sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.