Synthetic data
All sessions

s-0906

Simulated shopper

Oct 28, 2026, 4:52 AM UTC · mobile · organic · Kettle Ti Stove Kit · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 255sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 31m 33sExpanded specs · Kettle TiExpanded technical specsSuitability 58%
  4. 41m 44sOpened reviews · Kettle TiOpened reviewsSuitability 83%
  5. 52m 24sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 99%
  6. 2m 28sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.