Synthetic data
All sessions

s-0908

Simulated shopper

Oct 24, 2026, 9:45 PM UTC · desktop · organic · Driftwood 2P Tent · 13 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 26sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 41m 40sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 49%
  5. 52m 06sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 49%
  6. 62m 11sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 86%
  7. 72m 17sImage 2 · Driftwood 2PViewed a product imageDelivery 71%
  8. 82m 41sExpanded warranty · Driftwood 2PExpanded warrantyDelivery 49%
  9. 93m 10sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 86%
  10. 103m 31sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 97%
  11. 113m 41sSorted: ratingRe-sorted the catalogDelivery 94%
  12. 124m 09sViewed cartViewed cart (saw shipping cost)Delivery 99%
  13. 4m 22sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.