Synthetic data
All sessions

s-0909

Simulated shopper

Oct 22, 2026, 7:50 PM UTC · desktop · organic · Emberline 20°F Down Bag · 15 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 229sCompare + Emberline 20°FAdded a product to compareChoice 47%
  3. 31m 03sImage 1 · Emberline 20°FViewed a product imageChoice 46%
  4. 41m 13sSize guide · Emberline 20°FOpened the size guideChoice 41%
  5. 51m 34sAdded to cart · Emberline 20°FAdded to cartChoice 41%
  6. 61m 42sViewed cartViewed cart (saw shipping cost)Value 34%
  7. 72m 04sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 96%
  8. 82m 40sBrowsed catalogBrowsed the catalogValue 98%
  9. 93m 17sSorted: price ascSorted by lowest priceValue >99%
  10. 103m 22sAdded to cart · Emberline 20°FAdded to cartValue >99%
  11. 113m 38sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 124m 03sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 33sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 06sSorted: price ascSorted by lowest priceValue >99%
  15. 5m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.