Synthetic data
All sessions

s-0910

Simulated shopper

Oct 20, 2026, 7:50 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn LowViewed a product pageChoice 31%
  2. 254sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 22sDelivery check · ZIP 22818Checked delivery date by ZIPDelivery 44%
  4. 41m 27sViewed Lumen 400Viewed a product pageNo clear doubt 47%
  5. 51m 46sBrowsed catalogBrowsed the catalogNo clear doubt 67%
  6. 62m 01sOpened reviews · Lumen 400Opened reviewsNo clear doubt 48%
  7. 2m 08sLeft the store

Final guess

No clear doubt48%
Fit
9%
Suitability
3%
Durability
3%
Value
2%
Delivery
33%
Choice
3%
No clear doubt
48%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.