Synthetic data
All sessions

s-0911

Simulated shopper

Oct 26, 2026, 7:29 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall ProViewed a product pageChoice 29%
  2. 225sSize M · Squall ProSelected a sizeFit 49%
  3. 344sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 95%
  4. 41m 16sSize guide · Squall ProOpened the size guideFit 99%
  5. 51m 46sOpened reviews · Squall ProOpened reviewsFit >99%
  6. 62m 24sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 73m 00sViewed Squall 2.5LViewed a product page · Switched to a similar productFit >99%
  8. 83m 39sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  9. 93m 43sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 104m 00sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  11. 114m 17sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 124m 36sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  13. 134m 48sSize guide · Squall 2.5LRe-opened the size guideFit >99%
  14. 145m 18sOpened reviews · Squall 2.5LOpened reviewsFit >99%
  15. 155m 28sReviews filtered: fitFiltered reviews by fitFit >99%
  16. 5m 34sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.