Synthetic data
All sessions

s-0912

Simulated shopper

Oct 25, 2026, 1:54 PM UTC · desktop · search ads · Ridgeback 48L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 230sSize guide · Ridgeback 48LOpened the size guideFit 59%
  3. 31m 07sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 90%
  4. 41m 21sOpened reviews · Ridgeback 48LOpened reviewsChoice 76%
  5. 51m 26sOpened reviews · Ridgeback 48LOpened reviewsChoice 49%
  6. 61m 50sReviews filtered: fitFiltered reviews by fitFit 94%
  7. 72m 20sBrowsed catalogBrowsed the catalogFit 95%
  8. 82m 44sOpened reviews · Ridgeback 48LOpened reviewsFit 98%
  9. 93m 15sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 49sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  11. 114m 08sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  12. 124m 25sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit >99%
  13. 4m 55sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.