Synthetic data
All sessions

s-0914

Simulated shopper

Oct 25, 2026, 2:40 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 7 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 07sSize guide · Cairn LowOpened the size guideFit 59%
  3. 31m 18sImage 1 · Cairn LowViewed a product imageFit 57%
  4. 41m 53sViewed Talus TrailViewed a product page · Switched to a similar productChoice 58%
  5. 52m 06sBrowsed catalogBrowsed the catalogNo clear doubt 43%
  6. 62m 30sAdded to cart · Cairn LowAdded to cartNo clear doubt 43%
  7. 2m 38sLeft the store

Final guess

No clear doubt43%
Fit
15%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
<1%
Choice
39%
No clear doubt
43%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.