Synthetic data
All sessions

s-0915

Simulated shopper

Oct 29, 2026, 10:14 AM UTC · desktop · email · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 18sSearch “merino”Searched the catalogNo clear doubt 59%
  4. 41m 33sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 45%
  5. 52m 02sViewed Lumen 400Viewed a product pageNo clear doubt 51%
  6. 62m 24sViewed Merino 200Viewed a product pageNo clear doubt 56%
  7. 72m 32sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  8. 82m 53sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 16sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 103m 49sExpanded shipping · Talus TrailExpanded shipping infoChoice >99%
  11. 113m 59sOpened comparisonOpened the comparisonChoice >99%
  12. 4m 10sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Opened the comparison57.4×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.