Synthetic data
All sessions

s-0916

Simulated shopper

Oct 30, 2026, 9:50 AM UTC · mobile · search ads · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 03sDelivery check · ZIP 13006Checked delivery date by ZIPDelivery 60%
  3. 31m 32sExpanded warranty · Ridgeback 38LExpanded warrantyDelivery 42%
  4. 42m 03sExpanded shipping · Ridgeback 38LExpanded shipping info→ the store shows Delivery Promise hereDelivery 86%
  5. 52m 18sExpanded returns · Ridgeback 38LExpanded returns policyDelivery 92%
  6. 62m 28sOpened reviews · Ridgeback 38LOpened reviewsDelivery 92%
  7. 72m 40sBrowsed catalogBrowsed the catalogDelivery 90%
  8. 83m 03sImage 1 · Ridgeback 38LViewed a product imageDelivery 79%
  9. 3m 19sLeft the store

Final guess

Delivery79%
Fit
1%
Suitability
<1%
Durability
4%
Value
<1%
Delivery
79%
Choice
<1%
No clear doubt
16%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.