Synthetic data
All sessions

s-0917

Simulated shopper

Oct 22, 2026, 8:46 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 17 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 92%
  3. 31m 12sAdded to cart · Squall 2.5LAdded to cartValue 92%
  4. 41m 26sViewed cartViewed cart (saw shipping cost)Value 98%
  5. 51m 52sPromo field focusedClicked into the promo-code fieldValue >99%
  6. 61m 58sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  7. 72m 24sReviews filtered: fitFiltered reviews by fitValue >99%
  8. 82m 30sSize XXL · Squall 2.5LSelected a sizeValue >99%
  9. 92m 40sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  10. 102m 57sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 10sViewed Talus TrailViewed a product pageValue >99%
  12. 123m 38sSize 11 · Talus TrailSelected a sizeValue >99%
  13. 134m 13sImage 1 · Talus TrailViewed a product imageValue >99%
  14. 144m 32sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 12sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 33sOpened reviews · Talus TrailOpened reviewsValue >99%
  17. 5m 51sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.