Synthetic data
All sessions

s-0918

Simulated shopper

Nov 1, 2026, 3:22 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 216sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 331sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 459sReviews filtered: fitFiltered reviews by fitFit 90%
  5. 51m 32sOpened reviews · Merino 200Opened reviewsFit 90%
  6. 61m 57sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 99%
  7. 2m 04sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.