Synthetic data
All sessions

s-0919

Simulated shopper

Oct 21, 2026, 5:26 AM UTC · desktop · paid social · Ridgeback 48L Pack · 9 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 257sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  3. 31m 01sExpanded returns · Driftwood 2PExpanded returns policyDelivery 90%
  4. 41m 34sViewed Ridgeback 48LViewed a product pageDelivery 86%
  5. 52m 09sAdded to cart · Ridgeback 48LAdded to cartDelivery 86%
  6. 62m 34sExpanded shipping · Ridgeback 48LExpanded shipping info→ the store shows Delivery Promise hereDelivery 97%
  7. 72m 58sDelivery check · ZIP 47615Checked delivery date by ZIPDelivery 99%
  8. 83m 09sDelivery check · ZIP 66650Checked delivery date by ZIPDelivery >99%
  9. 3m 19sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.