Synthetic data
All sessions

s-0920

Simulated shopper

Oct 30, 2026, 7:24 PM UTC · mobile · search ads · Ridgeback 38L Pack · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 251sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 28sSize S/M · 15–18 in torso · Ridgeback 38LSelected a sizeFit 69%
  4. 42m 00sImage 2 · Ridgeback 38LViewed a product imageFit 61%
  5. 52m 19sOpened reviews · Ridgeback 38LOpened reviewsFit 80%
  6. 62m 41sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  7. 73m 13sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  8. 83m 24sSize guide · Ridgeback 38LOpened the size guideFit >99%
  9. 93m 46sSize M/L · 18–21 in torso · Ridgeback 38LChanged size selectionFit >99%
  10. 104m 25sSize S/M · 15–18 in torso · Ridgeback 38LChanged size selectionFit >99%
  11. 115m 04sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  12. 125m 40sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  13. 135m 43sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  14. 146m 22sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 6m 42sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.