Synthetic data
All sessions

s-0921

Simulated shopper

Nov 1, 2026, 7:35 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 11 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Cairn MidViewed a product pageFit 27%
  2. 251sDelivery check · ZIP 32831Checked delivery date by ZIPDelivery 68%
  3. 31m 23sViewed Squall 2.5LViewed a product pageDelivery 62%
  4. 41m 38sSize L · Squall 2.5LSelected a sizeFit 49%
  5. 52m 10sViewed Emberline 20°FViewed a product pageFit 42%
  6. 62m 41sSize Long · to 6 ft 6 in · Emberline 20°FSelected a size→ the store shows Fit Confidence hereFit 87%
  7. 73m 02sOpened reviews · Emberline 20°FOpened reviewsFit 85%
  8. 83m 32sOpened reviews · Emberline 20°FOpened reviewsFit 92%
  9. 93m 37sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 43sAdded to cart · Emberline 20°FAdded to cartFit >99%
  11. 4m 00sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size ×212.4×
  • Filtered reviews by fit24.4×
  • Opened reviews ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.