Synthetic data
All sessions

s-0923

Simulated shopper

Oct 30, 2026, 5:14 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 09sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 32sExpanded warranty · Merino 200Expanded warrantyDurability 83%
  5. 51m 37sBrowsed catalogBrowsed the catalogDurability 71%
  6. 61m 52sImage 1 · Merino 200Viewed a product imageDurability 56%
  7. 72m 32sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Durability Proof hereDurability 84%
  8. 3m 02sLeft the store

Final guess

Durability84%
Fit
7%
Suitability
<1%
Durability
84%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
8%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Searched for sizing / fit2.2×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.