Synthetic data
All sessions

s-0924

Simulated shopper

Oct 26, 2026, 11:38 PM UTC · mobile · organic · Emberline 20°F Down Bag · 17 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 27sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 47%
  4. 41m 30sOpened reviews · Cairn LowOpened reviewsDurability 62%
  5. 52m 01sViewed Emberline 20°FViewed a product pageDurability 51%
  6. 62m 18sExpanded materials · Emberline 20°FExpanded materials→ the store shows Durability Proof hereDurability 83%
  7. 72m 42sOpened reviews · Emberline 20°FOpened reviewsDurability 93%
  8. 83m 07sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 26sExpanded returns · Emberline 20°FExpanded returns policyDurability >99%
  10. 103m 36sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  11. 114m 05sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 124m 32sSearch “long lasting base layer”Searched for sizing / fitDurability >99%
  13. 135m 10sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  14. 145m 31sAdded to cart · Emberline 20°FAdded to cartDurability >99%
  15. 155m 44sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 166m 06sCheckout startedStarted checkoutDurability >99%
  17. 6m 32sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.