Synthetic data
All sessions

s-0925

Simulated shopper

Oct 31, 2026, 9:40 AM UTC · desktop · organic · Talus Trail Runner · 14 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 06sExpanded specs · Cairn LowExpanded technical specsChoice 33%
  3. 31m 26sViewed Talus TrailViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 86%
  4. 42m 00sExpanded shipping · Talus TrailExpanded shipping infoChoice 68%
  5. 52m 04sAdded to cart · Talus TrailAdded to cartChoice 61%
  6. 62m 10sViewed cartViewed cart (saw shipping cost)Choice 47%
  7. 72m 44sExpanded shipping · Talus TrailExpanded shipping infoDelivery 85%
  8. 83m 14sImage 1 · Talus TrailViewed a product imageDelivery 74%
  9. 93m 49sExpanded shipping · Talus TrailExpanded shipping infoDelivery 96%
  10. 104m 09sExpanded returns · Talus TrailExpanded returns policyDelivery 98%
  11. 114m 44sCheckout startedStarted checkoutDelivery 98%
  12. 125m 18sOpened reviews · Talus TrailOpened reviewsDelivery 99%
  13. 135m 35sReviews filtered: suitabilityFiltered reviews by performanceDelivery 96%
  14. 5m 58sLeft the store

Final guess

Delivery96%
Fit
<1%
Suitability
3%
Durability
<1%
Value
<1%
Delivery
96%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.