Synthetic data
All sessions

s-0928

Simulated shopper

Oct 23, 2026, 4:30 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 11 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn LowViewed a product pageChoice 31%
  2. 226sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 357sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 41m 32sCompare + Cairn LowAdded a product to compareChoice >99%
  5. 52m 09sCompare + Cairn MidAdded a product to compareChoice >99%
  6. 62m 44sBrowsed catalogBrowsed the catalogChoice >99%
  7. 72m 47sSorted: price ascSorted by lowest priceChoice >99%
  8. 83m 17sAdded to cart · Cairn LowAdded to cartChoice >99%
  9. 93m 23sViewed cartViewed cart (saw shipping cost)Choice 97%
  10. 103m 43sCheckout startedStarted checkoutChoice 97%
  11. 4m 06sPurchased

Final guess

Choice97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
3%
Delivery
<1%
Choice
97%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.