Synthetic data
All sessions

s-0929

Simulated shopper

Nov 1, 2026, 8:07 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 227sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 355sImage 1 · Squall 2.5LViewed a product imageSuitability 38%
  4. 41m 09sExpanded materials · Squall 2.5LExpanded materialsSuitability 47%
  5. 51m 31sViewed Cairn LowViewed a product pageSuitability 40%
  6. 61m 37sImage 2 · Cairn LowViewed a product imageNo clear doubt 40%
  7. 71m 55sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 74%
  8. 82m 33sExpanded specs · Cairn LowExpanded technical specsSuitability 92%
  9. 2m 45sLeft the store

Final guess

Suitability92%
Fit
<1%
Suitability
92%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
7%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.