All sessions
s-0930
Simulated shopperOct 22, 2026, 5:32 AM UTC · mobile · email · Merino 200 Base Layer Crew · 9 actions
purchasedcart $89
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sSearch “merino”Searched the catalogNo clear doubt 32%
- 246sViewed Merino 200Viewed a product pageNo clear doubt 43%
- 31m 07sImage 1 · Merino 200Viewed a product imageNo clear doubt 63%
- 41m 21sExpanded returns · Merino 200Expanded returns policyNo clear doubt 55%
- 52m 01sExpanded specs · Merino 200Expanded technical specsNo clear doubt 75%
- 62m 17sAdded to cart · Merino 200Added to cartNo clear doubt 75%
- 72m 23sViewed cartViewed cart (saw shipping cost)No clear doubt 46%
- 82m 39sCheckout startedStarted checkoutNo clear doubt 46%
- 2m 49sPurchased
Final guess
No clear doubt46%
Fit
13%
Suitability
9%
Durability
8%
Value
2%
Delivery
22%
Choice
1%
No clear doubt
46%
Why no clear doubthow much likelier
- Searched the catalog2.9×
- Viewed a product image2.3×
- Viewed a product page1.7×
- Expanded technical specs1.0×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.