Synthetic data
All sessions

s-0931

Simulated shopper

Oct 21, 2026, 7:10 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Merino 200Viewed a product pageFit 22%
  2. 249sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 01sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 41m 41sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 51m 58sOpened reviews · Merino 200Opened reviewsFit 99%
  6. 62m 07sReviews filtered: fitFiltered reviews by fitFit >99%
  7. 72m 25sOpened reviews · Merino 200Opened reviewsFit >99%
  8. 82m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 92m 58sOpened reviews · Merino 200Opened reviewsFit >99%
  10. 3m 28sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.