Synthetic data
All sessions

s-0932

Simulated shopper

Oct 22, 2026, 5:26 AM UTC · mobile · paid social · Driftwood 2P Tent · 17 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 221sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 350sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 45%
  4. 41m 22sDelivery check · ZIP 37803Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 89%
  5. 51m 37sOpened reviews · Ridgeback 38LOpened reviewsDelivery 92%
  6. 61m 55sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  7. 72m 02sViewed Driftwood 2PViewed a product pageDelivery >99%
  8. 82m 06sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  9. 92m 19sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  10. 102m 40sSearch “fast shipping”Searched for shipping / deliveryDelivery >99%
  11. 113m 13sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  12. 123m 47sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 133m 52sDelivery check · ZIP 60215Checked delivery date by ZIPDelivery >99%
  14. 144m 19sAdded to cart · Driftwood 2PAdded to cartDelivery >99%
  15. 154m 29sViewed cartViewed cart (saw shipping cost)Delivery >99%
  16. 164m 51sCheckout startedStarted checkoutDelivery >99%
  17. 5m 15sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.