Synthetic data
All sessions

s-0933

Simulated shopper

Oct 25, 2026, 2:54 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 213sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 319sDelivery check · ZIP 68994Checked delivery date by ZIPDelivery 62%
  4. 437sImage 1 · Cairn MidViewed a product imageNo clear doubt 46%
  5. 546sImage 2 · Cairn MidViewed a product imageNo clear doubt 70%
  6. 659sDelivery check · ZIP 59990Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 72%
  7. 71m 29sDelivery check · ZIP 16851Checked delivery date by ZIPDelivery 97%
  8. 81m 42sViewed Cairn LowViewed a product page · Switched to a similar productDelivery 88%
  9. 2m 09sLeft the store

Final guess

Delivery88%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
88%
Choice
<1%
No clear doubt
11%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.