Synthetic data
All sessions

s-0935

Simulated shopper

Oct 24, 2026, 1:06 AM UTC · mobile · organic · Talus Trail Runner · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 215sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 331sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 437sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  5. 544sExpanded materials · Talus TrailExpanded materials→ the store shows Durability Proof hereDurability 99%
  6. 61m 23sExpanded materials · Talus TrailExpanded materialsDurability >99%
  7. 71m 39sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  8. 81m 58sOpened reviews · Talus TrailOpened reviewsDurability >99%
  9. 92m 08sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 102m 38sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 11sExpanded shipping · Talus TrailExpanded shipping infoDurability >99%
  12. 123m 20sImage 1 · Talus TrailViewed a product imageDurability >99%
  13. 133m 37sExpanded warranty · Talus TrailExpanded warrantyDurability >99%
  14. 144m 06sImage 2 · Talus TrailViewed a product imageDurability >99%
  15. 154m 32sOpened reviews · Talus TrailOpened reviewsDurability >99%
  16. 164m 35sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  17. 5m 04sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.