Synthetic data
All sessions

s-0937

Simulated shopper

Oct 30, 2026, 7:26 PM UTC · mobile · paid social · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 229sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 343sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 50%
  4. 41m 06sViewed cartViewed cart (saw shipping cost)Delivery 47%
  5. 51m 21sRemoved from cart · Driftwood 2PRemoved from cart→ the store shows Value Breakdown hereValue 89%
  6. 61m 30sAdded to cart · Driftwood 2PAdded to cartValue 89%
  7. 72m 02sViewed cartViewed cart (saw shipping cost)Value 93%
  8. 82m 24sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  9. 2m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.