Synthetic data
All sessions

s-0939

Simulated shopper

Oct 30, 2026, 9:18 PM UTC · mobile · organic · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 36sViewed Emberline 20°FViewed a product pageNo clear doubt 62%
  4. 42m 07sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 26%
  5. 52m 41sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 44%
  6. 2m 48sLeft the store

Final guess

No clear doubt44%
Fit
9%
Suitability
27%
Durability
6%
Value
7%
Delivery
5%
Choice
2%
No clear doubt
44%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.