Synthetic data
All sessions

s-0940

Simulated shopper

Oct 24, 2026, 11:36 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 07sCompare + Kettle TiAdded a product to compareChoice 39%
  4. 41m 27sBrowsed catalogBrowsed the catalogValue 42%
  5. 51m 56sSearch “boots”Searched the catalogNo clear doubt 33%
  6. 62m 25sBrowsed catalogBrowsed the catalogNo clear doubt 50%
  7. 72m 31sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 65%
  8. 83m 05sBrowsed catalogBrowsed the catalogValue 57%
  9. 3m 24sLeft the store

Final guess

Value57%
Fit
<1%
Suitability
1%
Durability
<1%
Value
57%
Delivery
<1%
Choice
1%
No clear doubt
41%
Why valuehow much likelier
  • Sorted by lowest price8.4×
  • Browsed the catalog ×41.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.