Synthetic data
All sessions

s-0941

Simulated shopper

Oct 30, 2026, 12:48 PM UTC · desktop · organic · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 241sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 00sOpened reviews · Lumen 400Opened reviewsNo clear doubt 38%
  4. 41m 31sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  5. 52m 05sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Durability Proof hereDurability 67%
  6. 62m 33sBrowsed catalogBrowsed the catalogDurability 64%
  7. 72m 40sImage 1 · Lumen 400Viewed a product imageDurability 56%
  8. 83m 20sExpanded warranty · Lumen 400Expanded warrantyDurability 96%
  9. 93m 32sExpanded warranty · Lumen 400Expanded warrantyDurability >99%
  10. 103m 56sOpened reviews · Lumen 400Opened reviewsDurability >99%
  11. 114m 05sBrowsed catalogBrowsed the catalogDurability >99%
  12. 124m 39sExpanded materials · Lumen 400Expanded materialsDurability >99%
  13. 134m 54sAdded to cart · Lumen 400Added to cartDurability >99%
  14. 145m 16sViewed cartViewed cart (saw shipping cost)Durability >99%
  15. 155m 35sCheckout startedStarted checkoutDurability >99%
  16. 5m 49sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.