Synthetic data
All sessions

s-0942

Simulated shopper

Oct 22, 2026, 6:10 AM UTC · desktop · paid social · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 353sExpanded specs · Talus TrailExpanded technical specsSuitability 49%
  4. 41m 17sOpened reviews · Talus TrailOpened reviewsSuitability 74%
  5. 51m 52sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 04sImage 1 · Talus TrailViewed a product imageSuitability >99%
  7. 72m 08sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 82m 37sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 46sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 103m 10sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 44sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  12. 124m 06sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  13. 134m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 4m 57sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.