Synthetic data
All sessions

s-0943

Simulated shopper

Oct 25, 2026, 12:35 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 15 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Cairn LowViewed a product pageChoice 31%
  2. 256sExpanded returns · Cairn LowExpanded returns policyFit 36%
  3. 31m 16sExpanded shipping · Cairn LowExpanded shipping infoDelivery 69%
  4. 41m 35sExpanded returns · Cairn LowExpanded returns policyDelivery 79%
  5. 52m 03sExpanded returns · Cairn LowExpanded returns policyDelivery 84%
  6. 62m 26sImage 1 · Cairn LowViewed a product imageDelivery 71%
  7. 72m 35sDelivery check · ZIP 77564Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 97%
  8. 82m 50sImage 2 · Cairn LowViewed a product imageDelivery 93%
  9. 93m 25sDelivery check · ZIP 43267Checked delivery date by ZIPDelivery 99%
  10. 103m 44sBrowsed catalogBrowsed the catalogDelivery 99%
  11. 114m 02sSize guide · Cairn LowOpened the size guideDelivery 97%
  12. 124m 16sAdded to cart · Cairn LowAdded to cartDelivery 97%
  13. 134m 44sViewed cartViewed cart (saw shipping cost)Delivery >99%
  14. 145m 06sCheckout startedStarted checkoutDelivery >99%
  15. 5m 31sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded returns policy ×32.4×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.