Synthetic data
All sessions

s-0945

Simulated shopper

Oct 26, 2026, 6:36 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 235sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  3. 31m 01sViewed Squall 2.5LViewed a product pageNo clear doubt 62%
  4. 41m 08sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 71%
  5. 51m 33sViewed Squall ProViewed a product page · Switched to a similar productChoice 49%
  6. 61m 58sSearch “tent”Searched the catalogNo clear doubt 73%
  7. 72m 06sSize guide · Squall ProOpened the size guideNo clear doubt 82%
  8. 2m 29sLeft the store

Final guess

No clear doubt82%
Fit
2%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
15%
No clear doubt
82%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.