Synthetic data
All sessions

s-0946

Simulated shopper

Oct 20, 2026, 10:44 PM UTC · mobile · search ads · Lumen 400 Headlamp · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 221sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 325sViewed Lumen 400Viewed a product pageNo clear doubt 50%
  4. 435sImage 1 · Lumen 400Viewed a product imageNo clear doubt 88%
  5. 545sOpened reviews · Lumen 400Opened reviewsNo clear doubt 73%
  6. 1m 04sLeft the store

Final guess

No clear doubt73%
Fit
2%
Suitability
11%
Durability
6%
Value
2%
Delivery
5%
Choice
2%
No clear doubt
73%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.