Synthetic data
All sessions

s-0947

Simulated shopper

Oct 21, 2026, 4:59 PM UTC · mobile · organic · Ridgeback 38L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 252sSize XXL · Squall 2.5LSelected a sizeFit 38%
  3. 31m 19sViewed Ridgeback 38LViewed a product pageNo clear doubt 33%
  4. 41m 35sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 33%
  5. 52m 08sViewed cartViewed cart (saw shipping cost)Value 40%
  6. 62m 23sRemoved from cart · Ridgeback 38LRemoved from cart→ the store shows Value Breakdown hereValue 93%
  7. 72m 31sSearch “deals”Searched for deals / priceValue >99%
  8. 82m 59sSearch “discount code”Searched for deals / priceValue >99%
  9. 93m 18sImage 1 · Ridgeback 38LViewed a product imageValue >99%
  10. 103m 23sViewed Ridgeback 48LViewed a product page · Switched to a similar productValue >99%
  11. 113m 57sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  12. 124m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 4m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.