Synthetic data
All sessions

s-0948

Simulated shopper

Oct 30, 2026, 2:30 PM UTC · desktop · search ads · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 16sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 26sBrowsed catalogBrowsed the catalogNo clear doubt 62%
  4. 41m 49sSorted: price ascSorted by lowest priceNo clear doubt 63%
  5. 52m 25sBrowsed catalogBrowsed the catalogNo clear doubt 75%
  6. 63m 04sSorted: price ascSorted by lowest priceValue 50%
  7. 73m 43sOpened reviews · Ridgeback 48LOpened reviews→ the store shows Value Breakdown hereValue 71%
  8. 84m 20sReviews filtered: valueFiltered reviews by valueValue 98%
  9. 94m 42sAdded to cart · Ridgeback 48LAdded to cartValue 98%
  10. 105m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 115m 46sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  12. 5m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.