Synthetic data
All sessions

s-0949

Simulated shopper

Oct 31, 2026, 9:23 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 224sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 358sOpened comparisonOpened the comparisonChoice 93%
  4. 41m 01sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Decision Helper hereChoice 90%
  5. 51m 36sImage 1 · Squall 2.5LViewed a product imageChoice 84%
  6. 61m 46sOpened reviews · Squall 2.5LOpened reviewsChoice 70%
  7. 72m 25sViewed Squall ProViewed a product page · Switched to a similar productChoice 98%
  8. 82m 31sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 92m 47sOpened reviews · Squall 2.5LOpened reviewsChoice >99%
  10. 103m 11sBrowsed catalogBrowsed the catalogChoice >99%
  11. 113m 21sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 3m 50sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.