Synthetic data
All sessions

s-0950

Simulated shopper

Oct 24, 2026, 6:11 AM UTC · mobile · email · Emberline 20°F Down Bag · 11 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 226sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 01sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  4. 41m 33sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 36%
  5. 52m 13sReviews filtered: deliveryFiltered reviews by shippingDelivery 86%
  6. 62m 48sOpened reviews · Emberline 20°FOpened reviewsDelivery 78%
  7. 72m 52sAdded to cart · Emberline 20°FAdded to cartDelivery 78%
  8. 83m 28sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  9. 93m 36sViewed cartViewed cart (saw shipping cost)Delivery 99%
  10. 103m 56sCheckout startedStarted checkoutDelivery 99%
  11. 4m 19sPurchased

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.