Synthetic data
All sessions

s-0951

Simulated shopper

Nov 2, 2026, 5:30 PM UTC · mobile · search ads · Driftwood 2P Tent · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 234sBrowsed catalogBrowsed the catalogNo clear doubt 45%
  3. 31m 02sSorted: price ascSorted by lowest priceValue 47%
  4. 41m 36sOpened reviews · Driftwood 2POpened reviewsValue 62%
  5. 52m 08sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 96%
  6. 62m 19sAdded to cart · Driftwood 2PAdded to cartValue 96%
  7. 72m 41sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 83m 15sRemoved from cart · Driftwood 2PRemoved from cartValue >99%
  9. 3m 30sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.