Synthetic data
All sessions

s-0952

Simulated shopper

Oct 20, 2026, 1:07 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 232sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 07sViewed Emberline 20°FViewed a product pageNo clear doubt 75%
  4. 41m 43sViewed Cairn MidViewed a product pageNo clear doubt 83%
  5. 51m 59sBrowsed catalogBrowsed the catalogNo clear doubt 92%
  6. 62m 11sSorted: price ascSorted by lowest priceNo clear doubt 92%
  7. 72m 15sImage 1 · Cairn MidViewed a product imageNo clear doubt 95%
  8. 82m 48sImage 2 · Cairn MidViewed a product imageNo clear doubt 98%
  9. 93m 26sViewed Ridgeback 48LViewed a product pageNo clear doubt 99%
  10. 3m 47sLeft the store

Final guess

No clear doubt99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
99%
Why no clear doubthow much likelier
  • Viewed a product page ×41.7×
  • Viewed a product image ×22.3×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.