Synthetic data
All sessions

s-0953

Simulated shopper

Oct 23, 2026, 5:52 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 11 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 20sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 31sOpened reviews · Merino 200Opened reviewsNo clear doubt 30%
  5. 51m 49sReviews filtered: fitFiltered reviews by fitFit 90%
  6. 62m 21sOpened reviews · Merino 200Opened reviewsFit 91%
  7. 73m 01sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  8. 83m 41sSize XXL · Merino 200Selected a sizeFit >99%
  9. 93m 47sSearch “tent”Searched the catalogFit >99%
  10. 104m 15sAdded to cart · Merino 200Added to cartFit >99%
  11. 4m 30sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.