Synthetic data
All sessions

s-0954

Simulated shopper

Nov 2, 2026, 11:27 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 06sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 21sCompare + Cairn LowAdded a product to compareChoice 74%
  4. 41m 29sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  5. 52m 06sImage 1 · Cairn LowViewed a product imageChoice 96%
  6. 62m 13sOpened reviews · Cairn LowOpened reviewsChoice 89%
  7. 2m 21sLeft the store

Final guess

Choice89%
Fit
<1%
Suitability
4%
Durability
<1%
Value
6%
Delivery
<1%
Choice
89%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.