Synthetic data
All sessions

s-0956

Simulated shopper

Oct 21, 2026, 6:41 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 357sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 37sSearch “long lasting base layer”Searched for sizing / fitFit 74%
  5. 51m 47sExpanded warranty · Cairn MidExpanded warrantyDurability 58%
  6. 62m 23sImage 2 · Cairn MidViewed a product imageDurability 43%
  7. 72m 41sOpened reviews · Cairn MidOpened reviews→ the store shows Durability Proof hereDurability 64%
  8. 82m 47sReviews filtered: durabilityFiltered reviews by durabilityDurability 99%
  9. 93m 00sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  10. 103m 15sOpened reviews · Cairn MidOpened reviewsDurability >99%
  11. 113m 54sOpened reviews · Cairn MidOpened reviewsDurability >99%
  12. 124m 04sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 24sOpened reviews · Cairn MidOpened reviewsDurability >99%
  14. 4m 46sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×41.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.