Synthetic data
All sessions

s-0957

Simulated shopper

Oct 21, 2026, 5:43 AM UTC · mobile · search ads · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Talus TrailViewed a product pageChoice 23%
  2. 231sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 336sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 87%
  4. 445sOpened comparisonOpened the comparisonChoice 77%
  5. 559sImage 1 · Talus TrailViewed a product imageChoice 70%
  6. 61m 07sSearch “squall vs squall pro”Searched to compare optionsChoice 99%
  7. 71m 27sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  8. 81m 59sOpened reviews · Talus TrailOpened reviewsChoice >99%
  9. 92m 17sImage 2 · Talus TrailViewed a product imageChoice >99%
  10. 102m 49sOpened reviews · Talus TrailOpened reviewsChoice >99%
  11. 3m 02sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Searched to compare options ×239.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.