Synthetic data
All sessions

s-0961

Simulated shopper

Oct 25, 2026, 1:03 PM UTC · desktop · organic · Emberline 20°F Down Bag · 19 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 06sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 17sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
  4. 41m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability 98%
  5. 52m 23sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 34sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  7. 73m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 83m 44sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  9. 94m 17sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 31sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  11. 114m 50sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  12. 125m 17sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 38sImage 2 · Emberline 20°FViewed a product imageSuitability >99%
  14. 146m 08sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  15. 156m 17sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  16. 166m 46sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  17. 176m 54sViewed Squall 2.5LViewed a product pageSuitability >99%
  18. 187m 19sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  19. 7m 26sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×573.8×
  • Opened reviews ×51.7×
  • Expanded technical specs6.9×
  • Expanded materials ×21.5×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.