Synthetic data
All sessions

s-0962

Simulated shopper

Oct 27, 2026, 4:40 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 14 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Cairn LowViewed a product pageChoice 31%
  2. 243sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 02sExpanded specs · Cairn LowExpanded technical specsSuitability 53%
  4. 41m 35sImage 1 · Cairn LowViewed a product imageSuitability 56%
  5. 51m 42sImage 2 · Cairn LowViewed a product imageSuitability 54%
  6. 62m 09sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 84%
  7. 72m 13sBrowsed catalogBrowsed the catalogSuitability 72%
  8. 82m 21sSorted: price ascSorted by lowest priceNo clear doubt 62%
  9. 92m 46sExpanded specs · Cairn LowExpanded technical specsSuitability 66%
  10. 103m 02sSearch “headlamp”Searched the catalogNo clear doubt 60%
  11. 113m 28sAdded to cart · Cairn LowAdded to cartNo clear doubt 60%
  12. 123m 38sViewed cartViewed cart (saw shipping cost)Suitability 60%
  13. 133m 44sCheckout startedStarted checkoutSuitability 60%
  14. 4m 12sPurchased

Final guess

Suitability60%
Fit
<1%
Suitability
60%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
39%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.