Synthetic data
All sessions

s-0963

Simulated shopper

Oct 20, 2026, 5:25 PM UTC · mobile · search ads · Lumen 400 Headlamp · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 241sOpened comparisonOpened the comparisonChoice 86%
  3. 31m 08sOpened reviews · Lumen 400Opened reviewsChoice 74%
  4. 41m 20sCompare + Lumen 400Added a product to compareChoice 96%
  5. 51m 23sViewed Emberline 20°FViewed a product pageChoice 97%
  6. 61m 32sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 06sImage 1 · Emberline 20°FViewed a product imageChoice >99%
  8. 82m 12sBrowsed catalogBrowsed the catalogChoice >99%
  9. 2m 29sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare11.5×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.